Tim's Cups Not Recyclable

Buzz at The Blog According to Buzz has pointed out that Tim Horton's Cups are not recyclable. This seems to really bother him and he ultimately suggests "Got a problem with Tim’s doing this promo, again? Let ‘em know:" and he proceeds to give contact information.

I might have missed the boat but what does this promotion (a fantastic one I might add) have to do with the cups not being recyclable? Is it being suggested that without this contest that people would bring reusable mugs in to be filled up? I find that notion hard to believe.

Sure, you might be displeased with the cups not being recyclable but please - I think your anger is misguided by attacking the Roll Up The Rim To Win contest!

What does everyone else think?